Privacy policy

House of Ride — Privacy Policy

1. Who we are

This policy explains how House of Ride collects and uses your personal data when you visit houseofride.com, contact us, book one of our events or live trainings, visit our online academy, create an account or buy a course.

House of Ride VOF is the controller of your personal data. This means we decide how and why it is used, and we are responsible for it under the EU General Data Protection Regulation (GDPR).

• Address: Orteliuskade 69-1, 1057 AN Amsterdam, the Netherlands
• Chamber of Commerce (KvK) number: 88900371
• Email for all privacy questions and requests: hello@houseofride.com

Our events and courses are for people aged 18 and over. We do not knowingly collect data from anyone under 18.

2. What data we collect and why

We only collect the data we need. The table shows each type of data, what we use it for, and the legal basis that allows us to use it under the GDPR.

What the legal bases mean.

• Contract: we need the data to provide the event, course or service you booked or bought.
• Steps before a contract: you asked us for information or a proposal.
• Legal obligation: the law requires us to keep it, for example for tax.
• Legitimate interests: we have a genuine business reason that does not override your rights, such as protecting our courses from misuse. You can object to this use (section 9).
• Consent: you have agreed. You can withdraw consent at any time.
• Explicit consent: you have clearly agreed to us using health information for a specific purpose.

We do not ask for health information. If you choose to tell a coach about an injury or condition, we use it only to help you take part safely and do not keep a record of it after the event. We do not sell your personal data.

3. How we detect account sharing on the academy

Each course licence is for one person on up to two devices. To enforce this, we monitor how academy accounts are used.

• What we look at: login times, IP address, device and browser type, and approximate location (city or region, worked out from your IP address). We do not use precise GPS location.
• How: we use Mixpanel, an analytics service, to record login and usage events and flag unusual patterns, such as more than two devices or logins at the same time from different places.
• Human review: a flag never leads to permanent removal of access on its own. A member of our team reviews it, and we contact you and give you a chance to explain before taking further action, as set out in our Terms and Conditions.
• Why this is fair: we have a legitimate interest in protecting our courses and the customers who pay for them. We only use this data for security and to enforce our licence terms.
• How long we keep it: login and device data is kept for 12 months, or longer only if it is needed for an open account-sharing case.

4. Photos and video at events

We often photograph and film our events, and use the results on our website, our social media channels and in other marketing.

• Your choice. When you book, we ask whether you agree to appear in this material. If you say no, we will not publish images or video in which you can be identified.
• Changing your mind. You can withdraw your consent at any time by emailing hello@houseofride.com. We will stop using images of you in new content and remove them from our website and social media channels where we reasonably can. We cannot recall material that has already been printed or shared by others.
• Group shots. Wide shots of a room where people cannot easily be identified may still be used. If you see yourself in any of our content and want it removed, just ask.
• Social media. Content we publish on platforms such as Instagram is also handled under those platforms’ own privacy policies.

5. Marketing emails and cookies

Marketing emails. We send newsletters about our courses, trainings and events using Flodesk. You can sign up on our website or on the academy.

• If you are not a customer, we only email you if you have signed up and agreed to receive our emails.
• If you have booked an event or bought a course from us, we may email you about similar courses and events. You can say no when you book or buy, and in every email.
• Every email has an unsubscribe link. You can also unsubscribe by emailing hello@houseofride.com.

Emails about your bookings, account and purchases, such as confirmations, payment reminders, receipts, event details and access details, are not marketing. We will always send these.

Cookies. Cookies are small files stored on your device when you visit a website. We use them on houseofride.com and on our academy.

• Essential cookies keep our website working, remember your cookie choices, keep you logged in to the academy, keep your account secure and make booking and checkout work. These are always on, because the site cannot work without them.
• Analytics cookies help us understand how our website and courses are used, for example through Mixpanel. We only use these if you agree in our cookie banner.
• Third-party cookies. Our booking widget (WeTravel) and any embedded content, such as videos or social media posts, may set their own cookies when you use them. Their own cookie policies apply.

You can change your cookie choices at any time through the cookie settings link on our website, or by clearing cookies in your browser.

6. Who we share your data with

We share data only with service providers who help us run our website, events and academy, and only what they need. They act on our instructions, under data processing agreements.

Where needed to run an event, we may also share attendee names with the venue or guest coaches. For payments made by bank transfer, your payment details are handled by our bank.

We may also share data with our accountants and advisers, or with authorities when the law requires it. If House of Ride is restructured or sold, your data may pass to the new owner, who must keep protecting it in line with this policy.

Transfers outside the EU. Some providers are based outside the European Economic Area. We only transfer data where it stays protected to EU standards:

• Canada has an EU adequacy decision, so data can move there under GDPR rules.
• For providers in the United States, we rely on the EU–US Data Privacy Framework where the provider is certified, and otherwise on the European Commission’s Standard Contractual Clauses.

You can ask us for more information about these safeguards.

7. How long we keep your data

8. How we protect your data

We use reputable providers with strong security, encrypted connections and encrypted passwords. Only people at House of Ride who need your data for their work can access it. If a data breach puts your rights at risk, we will tell you and the authorities as the law requires.

9. Your rights

Under the GDPR you have the right to:

• access the personal data we hold about you and get a copy
• correct data that is wrong or incomplete
• delete your data, where we no longer have a reason to keep it
• restrict how we use your data in certain cases
• object to uses based on our legitimate interests, including the account-sharing checks, and to direct marketing at any time
• receive your data in a portable format, or have it sent to another company
• withdraw consent at any time, without affecting what we did before

To use any of these rights, email hello@houseofride.com. We will reply within one month. We may ask you to confirm your identity first.

10. Complaints

If you are unhappy with how we use your data, please contact us first and we will try to put it right. You also have the right to complain to a data protection authority. In the Netherlands this is the Autoriteit Persoonsgegevens. You can also complain to the authority in the country where you live or work.

11. Changes to this policy

We may update this policy when our services or the law change. The date at the top shows the latest version. If we make a significant change, we will tell you by email before it takes effect.